How To Get Out of a Place of Indecision About Pivoting
So many people think about about making some kind of change in their business for months or even years. And as a result of what we call double-mindedness (which is really fear) they stay in the same place. I'll walk you though the 5 question formula we use to help expert make a concerete decision on what to pivot and when.
The closer you get to meeting your goals, the more you’ll be able to call the campaign a success.
The #1 Thing You Must Do Whenever You Pivot
It doesn't matter whether you're pivoting your offers, niche/topic, business model, client type/audience or your entire business, there is one thing that makes the difference between people on the edge of their seat as you announce the news about your pivot and people paying no attention at all.
The closer you get to meeting your goals, the more you’ll be able to call the campaign a success.
How to Position Yourself As An Industry Expert
One of the things that keep prospects from buying into your new business model, new offer or whatever is positioning yourself as a beginner just because your transitioning. And so many don't even realize their doing it. I'm going to help you be strategic in how you package your multiple gifts, talents and skills so it shows in your content.
The closer you get to meeting your goals, the more you’ll be able to call the campaign a success.
My Top 3 Mindset Hacks
It's common to have a lot mindset chatter when you're pivoting (so don't beat yourself up about it). We'll be covering how to overcome things like feelings of failing, imposter syndrome, comparison and other mindset trash tha comes up when you're in transition.
The closer you get to meeting your goals, the more you’ll be able to call the campaign a success.
How to Avoid One of The Biggest Pivot Mistakes I See
Picking the wrong audience and/or not being able to draw out your best avatar from your existing audience is one of the most common problems experts have when pivoting. I'm gong to show you how to find the balance between what you want to offer and what your audience will buy to ensure there is demand for what you're new thing.
The closer you get to meeting your goals, the more you’ll be able to call the campaign a success.
My Top 3 Messaging Tips
Not being able to articulate your true value is probably the second biggest problem experts have. This problem often gets worse when you're pivoting. You have so much education, expertise and experience! I'll help you communicate what you do in a way that your prospects can quickly and easily identify your offer as a must have.
The closer you get to meeting your goals, the more you’ll be able to call the campaign a success.
This is How You Make Your NEXT Pivot Your LAST Pivot!
Meet Your Workshop Presenter:
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I've run nonprofit and for profit businsses. I have had failed launches and 6 figure launches. I've had no email list and build an email list of over 10,000 people. And there was ONE THING that I learned made all the difference with my success. I'll share it will you during the workshop.
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I am a complete nerd, pen snob and book hoarder. I love to research and mindmap and doodle when I'm teaching. I am a lover of Jesus and will likely drop an F bomb at least once among friends.
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I am a licensed therapist by trade and have leveraged my decade of experience in human behavior to help experts infuse human psychology principles into both their messaging, positioning and their coaching programs to increase effetiveness.
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I am certified brand architect. Its a fancy title for those who have undergone 3 levels of certification in branding and design thinking. I've had a chance to work with companies as big as Johnson and Johnson and as small as the solopreneur in start up mode.
LaChelle Barnett
I live in South Bend Indiana. I know, I know. You likely have never heard of it. I have 2 handsome boys, 26 and 16. And single. So if you know somebody....
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